Platform modernization
I help teams reduce one-off solutions and move toward shared systems that are easier to maintain, extend, and run over time.
Senior Software Engineering Manager • The Walt Disney Company
Bruno Ribeiro
I help teams make digital platforms simpler to build, run, and improve.
I started in frontend and interactive product development, and I still carry that builder's mindset with me. Performance, usability, and the day-to-day reality of shipping software still shape how I think and how I lead.
Over time, my work grew from writing code into leading teams, modernizing platforms, and helping organizations bring more clarity to complicated technical environments. Publicly documented parts of that work span Disney, Marvel, Star Wars, and National Geographic.
Profile
I do my best work where technical complexity, product ambition, and team reality meet.
Across agencies, studios, and global media brands, I have spent most of my career around ambitious digital products and the systems behind them. I tend to be most useful when a team needs to simplify a platform, improve execution, or grow into a healthier engineering organization without losing momentum.
Performance and user experience
My background started in frontend and page optimization, so I still pay close attention to performance, usability, and the details that shape how people actually experience a product.
Team development
I care about growing managers and tech leads, building strong teams, and creating environments where people can do good work without constant heroics.
Cross-functional clarity
Many platform problems are not purely technical. A big part of the work is helping product, engineering, and leadership see the same problem clearly and move forward together.
Experience
I grew into leadership by staying close to the work.
My path has been fairly direct: build things, learn how teams actually ship software, and eventually help larger organizations do that work with clearer systems and better alignment.
The Walt Disney Company
Senior Software Engineering Manager
I lead cross-brand platform modernization work, helping teams move from brand-specific implementations toward shared systems with clearer standards and stronger architectural foundations.
Publicly shareable outcomes include significant performance improvements on major initiatives, broader reuse across teams, and growing adoption of AI-assisted development practices.
The Walt Disney Company
Engineering Manager
I led engineering teams during a period of consolidation and modernization across branded digital products, balancing platform change with ongoing delivery and operational resilience.
This work also involved platform migrations, product sunsets, and helping engineers grow into stronger senior ICs and early managers.
The Walt Disney Company
Lead Software Engineer
I led security and performance initiatives across more than 200 digital properties, including full HTTPS migration and load-time improvements of roughly 50%.
Made in Haus
Tech Lead to Engineering Manager
I grew from tech lead into engineering management while leading multidisciplinary delivery across websites, games, campaigns, and web applications.
I helped build teams, establish engineering practices, and translate ambitious creative ideas into reliable technical execution alongside producers and clients.
UNIT9
Full Stack Engineer / Tech Lead
I worked on interactive delivery across websites, games, YouTube Brand Channels, campaigns, and research-heavy builds for global brands including McDonald's and Unilever.
How I Work
I still think like a builder, even when the problems are organizational.
I care about clear standards, honest tradeoffs, and helping people do strong work without unnecessary drama. My experience in crisis response and counseling also shaped how I listen, stay steady, and think under pressure.
Builder's judgment
I came up through hands-on engineering work, and that still shapes how I evaluate architecture, performance, delivery decisions, and developer experience.
Clear decisions
I value direct communication, realistic planning, and standards that help teams execute better instead of adding process for its own sake.
People and systems
Healthy organizations need both strong people and strong systems. I spend a lot of time helping managers grow and creating environments where engineers can keep developing without burning out.
Curiosity beyond the day job
Alongside platform and leadership work, I have always kept one foot in exploration through R&D, mapping and GIS, performance engineering, and more recently AI-assisted development.
Contact
If the work here resonates, feel free to reach out.
Most of my work sits at the intersection of technology, product, and teams.
This site stays intentionally high level. Specific case studies and internal details remain private.